Your list knows
who's ready to buy.
The awareness scoring system classifies every contact into five stages plus engagement tiers, updates in real time from opens, clicks, and purchases, and suggests ready-to-use segments from your actual data.
Five awareness stages·Real-time lead scoring·One-click segments
Everything you need to talk to people differently.
Five awareness stages
Every contact is classified from Unaware through Most Aware, plus engagement tiers — cold, warm, hot, inactive.
AI and rules scoring
AI scores contacts with linked accounts; rules score email-only subscribers. Everyone gets placed, not just the easy ones.
Color-coded badges
Every contact wears a color-coded badge, so you can see at a glance who's warm and who's not.
Real-time lead scoring
Lead scoring updates those badges in real time from opens, clicks, and purchases — no manual tagging.
Reads what they click
It reads what people click — a product link bumps awareness differently than an article link.
Analyze My Audience
Suggests 4 to 8 ready-to-use segments from your actual data, one click to create each.
Workflows branch on awareness
Email workflows branch on awareness — problem-aware folks get teaching, product-aware folks get the offer, automatically.
Stop blasting everyone
The end of sending your whole list the same message and hoping — the platform tells you who's warm.
No more tagging gymnastics by hand.
From flat list to smart list in four steps.
Your contacts get scored
Every contact is classified into five awareness stages and an engagement tier. AI scores linked accounts; rules score email-only subscribers.
Badges update live
Lead scoring updates color-coded badges in real time from opens, clicks, and purchases — and reads what they click.
Analyze My Audience
One click suggests 4 to 8 ready-to-use segments from your actual data. Create each with a single click.
Branch your workflows
Email workflows branch on awareness, so problem-aware folks get teaching and product-aware folks get the offer — automatically.
Hey, I'm Andrew, founder of PausePlayRepeat. I spent years running my producer business across Kajabi, Shopify, ActiveCampaign, Zapier, ManyChat, and Later. Six logins, six bills, zero of them built for producers. PPR is what I wish existed. I use it every day.
The honest answers to what you’re probably thinking.
“I don’t have an audience yet.”
You don’t need one to start. Every product you list also shows up on the PPR marketplace, so buyers can find you on day one. The email and social-clip tools are built in to grow the audience from there.
“I’ve never sold anything before.”
Claiming a store is two fields and two minutes. After that we handle checkout, payouts, and the delivery email automatically. Your only job is uploading the thing you made.
“What’s the catch with ‘free’?”
No monthly fee, ever. We take a platform fee per sale and you keep up to 90%. If you don’t sell anything, you don’t pay anything. The incentive is the same as yours.
“I already use Gumroad, Teachable, and the rest.”
That’s the point. PPR runs your storefront, courses, email list, and clip editor from one login, so you can stop paying six bills and stitching six tools together.
Questions, answered.
How does it know who's ready to buy?
The awareness scoring system classifies every contact into five stages, Unaware through Most Aware, plus engagement tiers — cold, warm, hot, inactive. AI scores contacts with linked accounts; rules score email-only subscribers.
What keeps the scores current?
Lead scoring updates the badges in real time from opens, clicks, and purchases, and it reads what people click — a product link bumps awareness differently than an article link.
Do I have to build segments by hand?
No. Analyze My Audience suggests 4 to 8 ready-to-use segments from your actual data, and it's one click to create each.
Does this replace ConvertKit or ActiveCampaign tagging?
It replaces the guessing — and the ConvertKit/ActiveCampaign tagging gymnastics you'd otherwise do by hand. Workflows branch on awareness automatically.